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May 6, 2008


Karen Beaman

Multi-Generational Talentforce

There is no question that the demographics of our workforce are changing. Since its peak after World War II, world population growth has been steadily declining, such that we now see near zero growth rate in the global labour force (Henson 2002). While over the last 40 years countries such as China, India, South Korea, Brazil, Mexico, and South Africa were doubling their working age populations, predictions over the coming 40 years are that we will see negative growth in the labor pool in most countries outside of India. What labor growth we do see in North America will be primarily through immigration.

The global workforce is not only getting smaller, it’s also getting older. People are living longer and working longer. The young people entering the workforce today expect to work well into their retirement and stay actively employed into their 70’s and 80’s. While many will “want to work’ in retirement, with the reduction in government and privately funded pension programs, many will “have to work” in spite of retirement.

With the global workforce shrinking and with people living and working longer, we are now experiencing four generations working side-by-side in the workplace — Veterans, Baby Boomers, Gen X’ers, and the New Millennials (also sometimes called Gen Y) — a phenomenon never seen before. And, as we all know too well, each generation brings its own world view, economic outlook, work ethic, views on authority, relationships, job expectations, compensation, etc. which can often create conflict across the generations. The following chart highlights many of the salient differences across these four generations.

Multi-Generational Differences

Veterans
Boomers
X’ers
New Mils
Born
1920-1940
1940-1960
1960-1980
1980-2000
General Outlook
Practical
Optimistic
Skeptical
Hopeful
Work Ethic
Dedicated
Driven
Balanced
Self-fulfillment
View of Authority
Respectful
Rebellious
Unimpressed
Polite
Leadership By
Hierarchy
Consensus
Competence
Collaborative
Relationships
Sacrifice
Gratification
Reluctance
Inclusive
Compensation
My Job
My Achievements
My Skills
My Work
Communication
Memorandum
Email
SMS
MySpace
Technology
Mainframe
Personal Computer
Client / Server
Web Services
Skills & Competencies
Transportation &
Telecommunications
Information / Data
Technology
Integration of
Information & Technology
View of change
Get it over with
Create it
Make it work for you
Inevitable & increasing
Employer Relationship
Company Loyalty
Career Loyalty
Selective Loyalty
Balanced Loyalty
Employee Desires
Fair wage
Stable employment
Secure retirement
Competitive wage
Meaningful work
Comfortable retirement
Wealth
Work-life balance
Early retirement
Wealth accumulation
Indulge interests
Work in retirement

By some estimates, Baby Boomers make up close to 50% of workforce today and most of middle and upper management. In the coming five to ten years, 75% of the Boomers will be retiring, leaving behind the much smaller Generation X, half the size of the Boomers, to lead our organizations (Henson 2006). This mass exodus of mid and top management will create both opportunities and challenges for the succeeding generations. HR has a significant role to play in helping to manage this transition through effective workforce, talent development, and succession planning.

Another key challenge for HR is in the development of methods and processes to attract, retain, engage, motivate, compensate, develop, and sustain workers across generations who have disparate interests, motivations, and aspirations for what they expect from the employer-employee relationship. Tomorrow we’ll talk about some of the development and mentoring opportunities HR can initiate to more effectively manage the needs of these disparate populations.

Suggestions for Additional Reading:

Strack, Rainer, Jens Baier, and Anders Fahlander. 2008. “Managing Demographic Risk.” Harvard Business Review. Feburary 2008.

Jones, Katherine. 2007. “New Demographics in the Global Workforce.” IHRIM Journal. Volume XI. Number 1. pp. 28-32.

Henson, Row. 2002. “HR in the 21st Century: Challenges and Opportunities.” IHRIM Journal. Volume VI. Number 6. pp. 28-32.

2 Comments »

  1. Hmmm, I wonder… I see some faulty assumptions in many viewpoints, resulting in questionable conclusions about the talent wars.

    First, the Baby Boom is classically defined as those born between 1946 and 1964, not from ‘40 - ‘60. It makes a difference. The fastest growth in new births took place from ‘56 - ‘61, by far. (Source: Dept of HHS, National Center for Health Statistics, www.dhhs.gov). Ten years from now, that ‘boom within the boom’ group will be aged 57 - 62. Few of them will be retired, even based on retirement ambitions of the past twenty years.

    Second, the econo/socio/psycho-graphic trends affecting retirement all point toward lower retirement rates at later ages. Boomer’s are saying: “I need the money”; “I need the activity”; “I need to stay relevant”; “Sixty is the new forty”. I don’t know the upshot of these observations, but it clearly implies fewer that 50% of the boomer’s will be retired within the next ten years, and certainly not 75% of them!

    Third, global sourcing has emerged as one of the talent management mega-trends of the decade, largely as a rational organizational response to spot talent shortages, in order to avoid bidding up of talent prices. In other words, large organizations especially, seem to be saying, “So what if there’s a talent shortage in the US or Western Europe? We’ll just send the work elsewhere.”

    I wouldn’t be at all surprised that the predicted talent shortages end up turning into talent excess, with sustained downward pressure on real salaries. The end result could very well be greater generational conflict than we’ve ever seen before, as aging boomer’s seek to stay on the job to pay for an increasingly elusive retirement dream.

    Comment by Ken Hedberg — May 6, 2008 @ 6:49 am

  2. Ken, Thank you for your comments!

    I was trying to be more general in specifying decades, but you are absolutely right about the classical definitions of the generations. I also agree that much of the hype in the press about the impending talent shortage is exactly that: hype. It’s a lot like the Y2K scare. I don’t think it’s going to be nearly as bad as some people make it out to be.

    However, I don’t agree with your comment on global sourcing for several reasons: (1) other countries are experiencing shrinking populations too; (2) a lot of knowledge work is simply not suited for remote work; and (3) native language fluency is still required, and being academically trained as a linguist, the language and cultural barriers are just too great for some types of work. That is not going to change anytime in this century.

    With the increased automation of work, I can’t disagree with your comment about a potential talent excess either!

    Again, thanks for your insightful comments!

    Comment by Karen Beaman — May 6, 2008 @ 2:47 pm

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